August 2021 – January 2024
McCann XBC, New York
SVP, Group Creative Director
Led a diverse team of 24 creatives on Mastercard, overseeing their work across different mediums. This involved managing everything from brand campaigns to digital and social media content, as well as on-site activations.
Fostered an environment that values psychological safety, implementing strategies to improve workflow and efficiency in our creative processes. This balance between inspiring creativity and prioritizing well-being has not only led to the creation of impactful campaigns but has also cultivated a positive, collaborative work culture that consistently drives success.
Additionally, I served as the executive sponsor of FEAST, the agency’s AAPI ERG and was an active member of the agency’s cultural resonance committee.
August 2010 – July 2021
BBDO Worldwide, New York
VP Creative Director (2015)
Associate Creative Director (2014)
Senior Art Director (2010)
2018 - 2021: Worked on brands for a variety of clients within the BBDO network, with a primary focus on Macy’s in 2020.
2014 - 2017: Served as the Global Creative Director for Johnson's Baby. Led creative efforts for Johnson’s Baby globally and in the US market. Won an Effie for the first global brand relaunch in 100 years. This new platform idea and communication approach helped Johnson’s reverse a 9 year decline in sales. Managed collaborative relationships among agency partners and clients, ensuring alignment with brand, strategy, and global creative quality standards.
2010 - 2014: Produced creative campaigns for Gillette in North America, South America and European markets.
Throughout my career at BBDO, I’ve provided creative support on a global scale, contributing to BBDO’s global pitches and participated in creative “WorkOuts” (BBDO’s intensive ideation workshop sessions). Collaborating closely with clients such as P&G, PepsiCo Inc, Johnson & Johnson, Mars Inc. Campbell Soup Co and Diageo, working across their diverse brand portfolios.
October 2008 - July 2010
BBDO Asia Pacific, Singapore
Art Director
Client facing creative on regional accounts such as Gillette, Mercedes, ICI Dulux, HP, Panasonic, Nicorette, Stayfree.
Responsible for creative work on regional accounts such as Fonterra (Dairy), Gillette, Guinness, HP, ICI Dulux (Paint), Mercedes, Nicorette, Panasonic, Stayfree. Provided creative support to local accounts such as DBS BANK (Singapore’s largest bank) and Singtel (Singapore’s largest telco).
Represented Singapore in the Young Spikes advertising award show.
Key creative Asian pitch team for BBDO’s global pitches. Working on brands like BMW, Emirates, and Guinness.
Participated in and co-conducted numerous creative “WorkOuts” worldwide for global brands.
August 2004 - September 2008
BBDO Malaysia
Art Director
Named “Young Creative Malaysia” in 2006 and represented Malaysia in the Young Lotus Asia 2007 advertising award show.
Accounts: 7Up, Drypers (Diapers), Fonterra (Dairy), Hotlink (Malaysia’s largest telco), ICI Dulux, KFC, MINI, M&Ms, Olympus, Pepsi, Quaker, Snickers, Wrigley’s.