The campaign was such a huge success that clients bought more media and featured babies intended for other markets.
It's a once in a lifetime opportunity to launch the first-ever global campaign in a brand's 100-year history. Johnson’s challenged the agency to relaunch their brand worldwide in 4 months.
A 360 integrated campaign was rolled out to 9 different markets simultaneously, earning the brand and agency an Effie award. This new platform idea and communication approach helped Johnson’s reverse a 9 year decline in sales.
The baby featured in the US version was so popular, CBS dedicated a segment to her on their morning show.