DOVE Ice Cream has not done a new ad in 4 years. The brief was to create one :15s online video, but we decided to take it a step further.
A visual interpretation was created to evoke the human insight of a neverending summer.
Inspired by the pinch/ scroll to zoom technology and the infinite zoom technique, interactive versions of the spot allowed the viewer to go through the story in an endless loop as they search for easter eggs throughout the film.
Print was also created to accompany the spot.
