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MASTERCARD | Stand Up To Cancer

What can be more magnificent than donating to cancer simply by using your Mastercard on dining and groceries? This multi-channel campaign lead to a significant growth in digital payment transactions and increased revenue from 111 customer partnerships.

Multiple targeted social ads were created for the campaign. Here’s some of the digital and social assets from the extensive IAT toolkit. 

A follow up commercial is aired once the target donation is hit.