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MASTERCARD | Pride 2022

As one of the early adopters of the metaverse, we celebrated our True Self for Pride 2022 in a new world. Created by the LGBTQIA+ community for the community.

A trailer was made to introduce True Self World to netizens.

An extensive toolkit of social assets were created for the launch. Here's a few of the pieces.

We partnered with LGBTQIA+ Tik Tok influencers to write a letter to their younger selves as a nod to the Museum of Younger Selves in True Self World.

See their full letters:

Cici

James

Archie

Damien