First horse out of the gate with the global launch of Mastercard’s new campaign. This heartwarming story hits close to home, garnering more than 164 million views. This film was relaunched when Argentina won the 2023 World Cup.
When we started this project in 2020, we used a completely new VFX method that involves zero CGI. Called 'Neural Rendering’, it’s a synthetic render developed using AI.
This process involved feeding thousands of young Messi references to an AI. The data was then used by the AI to generate the final digital image (Synthetic Render) we see in the commercial. It was the first time this AI generated VFX process has been used to this fidelity in a commercial.
